A New Cross is a Bogotá-based brand founded in 2011, driven by a desire to question and reinterpret contemporary notions of Colombian and Latin American identity. Its minimalist, monochromatic, and urban approach looks to the future while drawing inspiration from Latin American heritage through artisanal work with rural communities from the savanna region.

Thanks to a small-scale production model and co-creation with artisan communities, the brand ensures the development of high-quality, durable, and exclusive garments that promote conscious and sustainable consumption, while fostering better social and environmental practices.